They then discuss three areas that, based on their experience working with a wide range of organizations, can produce significant improvement for your education business with little to no direct costs.
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Read the Show Notes
Note: We published this as an encore episode in December 2016. Thank you to YourMembership for sponsoring the encore episode. If you are using the show notes below to find specific sections of the encore version, add approximately 30 seconds to each of the times indicated below.
00:18 – Jeff Cobb and Celisa Steele reflect on how it’s been going with the podcast.
01:56 – Preview of upcoming podcasts including interviews with Rohit Bhargava, Andy Steggles, Lisa Bing, and Josh Goldman who will all be at the Leading Learning Symposium.
03:02 – Discussion about the “Master Plan” to make every 5th episode or so between Jeff and Celisa to provide highlights from recent episodes and offer practical tips.
03:44 – Preview of what this podcast will cover including three areas to concentrate on in order to grow your education business: demonstrating value, social proof, and helping learners to help themselves
04:47 – Explanation of the importance of demonstrating value including the concept of the Value Ramp.
07:19 – Jeff and Celisa share the 3 keys to demonstrating value effectively: making it accessible, making it highly useful, and clearly tying it to the education you are offering.
08:56 – Jeff and Celisa offer a challenge to review the section of your website dedicated to education to rate the value and accessibility and determine a plan to improve if necessary. They also discuss how you can utilize the Value Ramp tool to help you do this.
10:09 – Explanation of the second area of investment in growing your education business–social proof. Jeff and Celisa talk about how essential it is to have good testimonials and what you can do to get them.
12:55 – A further discussion about testimonials and how in the process of collecting them, you are adding value by engaging with your members and getting feedback.
13:40 – Jeff and Celisa offer a challenge to review your catalog and look at recent communications to see if they include testimonials and evaluate the quality of those testimonials.
14:35 – Explanation of the third area of investment in growing your education business—helping learners to help themselves.
15:10 –Jeff and Celisa share the first of three tips about what you can do to help your learners learn which involves teaching your learners about learning. They also talk about the importance of pre-materials and explain how they are modeling this with the Emphatically Recommended Readings for the upcoming Leading Learning Symposium.
17:28 – A further discussion about what you can do to help your learners learn which involves not pandering to people and setting expectations to help them see the value in being an active learner.
19:19 – Jeff and Celisa share their third tip around helping your learners to learn which involves going with a “less is more” approach when offering choices.
20:30 – Jeff and Celisa offer a challenge in this area to do a quick review of your major education events/offerings to see if you are providing any introductory/foundational materials to set the stage for effective learning. They also recommend taking a look at Make It Stick: The Science of Successful Learning for techniques you can highlight for learners. (This is one of the Emphatically Recommended Readings for the Leading Learning Symposium.)
21:30 – Wrap Up
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23:52 – Sign Off