Leading Learning
The Community for Learning Leaders
Both marketing and strategy are fundamental to the health and success of a learning business, which is why we’re addressing them in the context of the learning business MBA. Of course, the learning business MBA doesn’t exist yet. Rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working …
Having a clear strategy is critical to the success of any business, but Tagoras research shows that most learning businesses don’t have one. In this episode of the Leading Learning podcast, Celisa and Jeff discuss the importance of having a learning business strategy and the three core elements it should be built around—a diagnosis, a …
What if your organization could make the competition irrelevant and deliver unique value to the learners it serves? That’s the idea behind one of our favorite strategy books of all time, Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant. And when it comes to embracing and formalizing strategy, many …
KiKi L’Italien is CEO and creative technologist of the digital marketing consultancy Amplified Growth as well as the host of the hugely popular Association Chat, an online community and weekly podcast. She’s also leading the free course, Digital Strategy for Associations, which she recently created in collaboration with NextThought as part of their AssociationsNext initiative. In this episode of the Leading Learning …
by Amber Winter of Web Courseworks As you and your team evaluate your learning business’s development and progress, one of the key components you’re sure to examine is your overarching strategy. What plans do you have in place to achieve your goals, how are you measuring your progress toward them, and how close have you …
As discussed in an earlier post, we are providing a short list of Emphatically Recommended Readings™ that we hope all Leading Learning Symposium participants will read in advance of attending the event. The idea behind these readings is to establish common points of reference and baseline knowledge that will help enhance the symposium experience for …
To wrap up 2011 and tee things up for 2012, I reached out to a number of colleagues at associations, learning technology firms, and other consulting firms across the sector to get their predictions (things they think will happen) and wishes (things they think ought to happen) in association education in 2012. In the first …
In a recent collaboration on a Webinar with the Wisconsin Society of Association Executives (WSAE), we answered questions from members related to strategy and business models for association online education programs. And while WSAE is an association specifically interested in online education, the questions and answers are applicable to any learning business, across all delivery …
In any market where the means of production and distribution are available to whoever has a mind to use them, success comes down to a combination of focus and differentiation. In other words, strategy. This is the situation currently in the broader market for lifelong learning and it is spreading into every market niche. As …
As learning business leaders, it’s inevitable that there will be times when you need additional resources. Whether it’s new staff, new technologies, extra contract help for a special project (the list goes on and on), getting those resources may not be easy. Very often you have to convince someone else—be it your boss, your board, …
Are you looking for ways to separate your business from the pack and stop competing on price? Would you welcome innovations that help you raise the value you deliver while also lowering your cost structure? In this article we’ll explore some “Blue Ocean” strategy tools that can help you achieve these very goals. Specifically, we’ll …
One of the issues with which we routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. One of the strategies we often suggest is to make use of the distinction between inform and perform training …
