401 episodes

The market for continuing education, professional development, and lifelong learning is large and evolving rapidly. Competition is growing and learners have more options than ever. Leading Learning is the podcast for learning business professionals who want to thrive in this new landscape. Each week the hosts, Jeff Cobb and Celisa Steele, provide actionable insights based on their own deep experience and expertise or invite in experts and practitioners to share their perspectives.

Leading Learning Podcast Tagoras - Jeff Cobb and Celisa Steele

    • Business
    • 4.9 • 42 Ratings

The market for continuing education, professional development, and lifelong learning is large and evolving rapidly. Competition is growing and learners have more options than ever. Leading Learning is the podcast for learning business professionals who want to thrive in this new landscape. Each week the hosts, Jeff Cobb and Celisa Steele, provide actionable insights based on their own deep experience and expertise or invite in experts and practitioners to share their perspectives.

    401: Developing Business for a Learning Business

    401: Developing Business for a Learning Business

    Many skills are needed to create and sustain a successful learning business: financial know-how, marketing acumen, instructional design, to name just a few. But one area that often isn’t invested in—or invested in adequately—is business development.
    Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele discuss what a business development professional should be able to do for your learning business and how having a skilled professional leading business development means the chance to improve your reach, revenue, and impact.
    Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode401.

    • 26 min
    400: 20 x 20 Vision for Lifelong Learning

    400: 20 x 20 Vision for Lifelong Learning

    We’re at an important point in time for lifelong learning. Much is shifting and unsettled in how humans live and work. That unsettledness means opportunity if your learning business is willing to grapple with the uncertainty and shape a vision for its role in the lifelong learning market.
    In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele look at the current lifelong learning landscape, near-future trends, and the implications—and opportunities—for learning businesses.
    Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode400.

    • 29 min
    399: Transformational Partnerships with Bruce Rosenthal

    399: Transformational Partnerships with Bruce Rosenthal

    To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.
    In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.
    Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.
    Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.

    • 34 min
    398: The Difficulty of Desirable Difficulties

    398: The Difficulty of Desirable Difficulties

    Learning businesses care about creating effective learning. Doing so is at the heart of why learning businesses exist. But what happens when effective learning practices clash with what learners want or what they believe is effective?
    That clash is precisely what Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele explore in this episode, which looks at desirable difficulties and the specific difficulty desirable difficulties pose for learning businesses.
    Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode398.

    • 27 min
    397: Learning and Education

    397: Learning and Education

    Learning, education, and professional development are not the same. Similar, yes, interrelated even, but fundamentally and importantly different. If learning businesses take the parochial view of learning as merely education, they unnecessarily limit their impact and their possibilities.
    In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele explore the strategic importance of recognizing the differences between learning, education, and professional development. Learning encompasses informal experiences in addition to formal education and professional development, making it the broadest, more encompassing term.
    Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode397.

    • 17 min
    396: Storytelling for Businesses with Park Howell

    396: Storytelling for Businesses with Park Howell

    Everybody loves a good story. It’s what draws us to good books, good movies, good podcasts. And we know that good stories can draw prospective learners to us and the learning experiences we offer. But telling a good story is harder than it looks, particularly in the realm of business, where often too much emphasis is put on numbers, data, and building a case rather than appealing to emotions, human connection, familiar patterns, and satisfying hooks. If you listen to this episode, you’ll get a mini class in how to tell a good story for your learning business.
    Park Howell is the founder of the Business of Story. Park comes from the marketing world, where he ran his own advertising agency for 20 years. One of his big a-has is the and-but-therefore (ABT) agile narrative framework. Leading Learning Podcast co-host Celisa Steele talks with Park about the power of storytelling, its connection to how the human brain works, and how the ABT framework works at a conceptual and a practical level.
    Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode396.

    • 37 min

Customer Reviews

4.9 out of 5
42 Ratings

42 Ratings

j123 ,

Love this podcast

Every time I tune in to one of LL podcast I learn something valuable. I find myself taking notes and looking up show notes so I can refer to key points I learn that I can apply to my work. I have referred several of my colleagues working in the “third sector” of education. Thank you for producing such rich content and interviewing thought leaders in the field.

CarolineMA2 ,

On point and thought-provoking

This show pushes me to think in new ways while incorporating diverse expertise that connects to the real world of learning. Great job.

JermWall ,

Wonderful & Current Encapsulation of the Business of Learning

As a startup founder who was looking for more sources to educate myself on the space, I have found this to the best resource on the web.

Highly suggest for anyone even adjacent to the industry to listen and take to heart.

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