Leading Learning
The Community for Learning Leaders
Trying to figure out how to effectively price educational offerings is something many learning businesses struggle with, even under normal circumstances. But now that we are in the midst of the coronavirus pandemic—putting us in far from normal circumstances—it makes decisions related to pricing even that much more complex. From how to price conferences or …
Whether you’re trying to tackle a single project or achieve broad organizational goals, you’ll accomplish a lot more using collaboration software and online collaboration tools that empower everyone involved to shares ideas, document required activities, and track progress. As an inherent bonus, you’ll greatly boost the amount of learning that happens for yourself and your …
When it comes to the market for lifelong learning, pricing is a key component of success. But what is the “right” or “best” price for a particular product or offering? There is no black and white answer and because of that, pricing is an area many learning businesses struggle with. In this episode of the …
Whether you are wondering how to price an online course or are concerned with elearning pricing models more generally, knowing how to price online learning effectively is more important in the current competitive landscape for adult lifelong learning than ever before. This article covers the four major elements that must be addressed as part of …
Both marketing and strategy are fundamental to the health and success of a learning business, which is why we’re addressing them in the context of the learning business MBA. Of course, the learning business MBA doesn’t exist yet. Rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working …
In the last edition of the Leading Learning newsletter we asked subscribers to share some of their toughest pricing questions. Here – with a little bit of editing to remove identifying information – are responses we provided to some of those questions. 1. Does a significant price reduction normally enhance sales? Do price reductions communicate …
Here’s a question: how would you say most people define marketing? Our suspicion – based on a lot of experience – is that when most people think of marketing, they think of advertising, or other forms of promotion. But there’s much more to marketing than promotion – and even promotion has more to it than …
Year end is a natural time to pause for reflection. And that’s just what we did in a recent Leading Learning Webinar focus on the learning business landscape. In this article, we recap some key points from that session. You can also watch the recording of that Webinar below. Our wish is that the points …
Robbie Kellman Baxter, founder of Peninsula Strategies, is a strategy and marketing expert with more than two decades of experience and an extensive list of blue chip clients. She is also a sought after keynote speaker and author of the bestselling book, The Membership Economy (which we interviewed her about in a previous podcast episode), …
Understanding the value your learning business delivers with its range of offerings is hugely insightful. But objectively evaluating the value of your products can be a challenge. That’s why we created the Product Value Profile, a free tool that offers a way to assess and visually represent the value you currently deliver with a specific …
On this page you will find a range of free resources to help you grow and improve your learning business. If you find mistakes or bad links as you use this page, please let us know. Note that we have also created dedicated resource page for: You can also find out about our Presenting for …
Thank you for providing us with feedback on Learning • Technology • Design (LTD). We wanted to be sure you are aware of the range of other resources that we offer for learning businesses and learning business professionals. We encourage you explore the items below. Trends 10 Critical Shifts in the Market for Lifelong Learning (PDF) This …
