Our goal in working with sponsors it to truly partner with you to understand your business goals and how we might effectively support those goals in combination with delivering high value to our audience.
That audience is professionals who work for organizations that market and sell adult continuing education, professional development, and lifelong learning. These tend to be people at trade and professional associations, academic professional, continuing, and online (PCO) education units, and commercial training firms – what we collectively call learning businesses. They do not tend to be people working in corporate learning and development or academic degree programs.
There are three general ways to partner with Leading Learning and its parent company, Tagoras, and show your support for the learning business community: the Learning Business Summit, Outside Insight, and Content Collaboration. We cover each of these below, but keep in mind that, in working with you, we would tailor these as well as explore other options that can be customized to your needs. Read on for more details and then contact us to discuss how we can work together to achieve your goals.
The Learning Business Summit
The Learning Business Summit is the only event laser-focused on professionals leading and working in market-facing businesses that serve adult learners. An online event, it combines two days of practical educational sessions with a day of learntech demos.
As a summit patron, you signal you care about helping learning businesses improve their reach, revenue, and impact.
- Demo slot on February 1 to showcase your platform
- Inclusion on the event Web site and in e-mail promotions
- Recognition during the three-day event and in e-mail communications with registrants
- Contact information for all registrants who grant permission
- Complimentary registration for 1 team member and ability to offer a discounted registration rate to your customers and contacts
Outside Insight
Having a brilliant internal team isn’t enough in the current hyper-competitive learntech landscape. You also need the outside perspective we can contribute to help you vet ideas, weigh opportunities and risks, and identify the savviest actions and investments.
We bring our deep and broad experience advising organizations who buy products and services like those you offer to support their learning business. You get invaluable outside insight to help you act more efficiently and effectively.
- Quarterly calls with our consulting team to discuss your product and business strategy, developing trends, and other topics that might inform where you focus your energy and budget
- Unlimited e-mail access to our consulting team to solicit advice on tactical and timely decisions
Content Collaboration
We have three channels through which we have traditionally develop content to support our partners’ goals. Based on learning more about you, we are open to customizing any of these channels or developing others.
Leading Learning Podcast
The Leading Learning Podcast has averaged 4,500+ IAB downloads per month over the last year, ranks in the top 2.5 percent of podcasts globally according to Listen Notes, and was a Gold Signal Award Winner in 2023. We publish episodes weekly and offer sponsorship of cycles of four episodes.
In your sponsored episodes, you get an informational ad embedded in the audio and your message, your logo, and a link to your preferred URL on the show notes Web page for each episode.
We’ll also recognize you and link to your preferred URL in the corresponding monthly podcast digest e-mail we send to highlight the latest episodes. You also receive a run-of-network ad, which is appended to the beginning of all podcast episodes (380+) during your four-week sponsorship. This ad is heard by all listeners who download any episode in our archives.
Leading Learning Webinars
We’ll host up to 8 topic-to-be-determined Webinars in 2024. We work with you to identify a topic that aligns with your strategic priorities and is likely to be useful to our audience. You have the opportunity to co-present if desired, or you can have us present content about you on your behalf. You receive contact information for all Webinar registrants.
In Q4, you can sponsor our annual Webinar focused on the learning business landscape for the coming year.
Executive Briefings
For over a decade, we’ve been a valued provider of independent research focused on topics important to learning businesses. In 2024, we’ll publish a maximum of 4 sponsored executive briefings. The briefings will be concise and geared to equip learning businesses to take action.
We collaborate with you to identify a topic likely to resonate with our audience and that aligns with your goals. Content is based on a combination of existing research and, as appropriate, input from our audiences. The aim is to create content that can’t be found anywhere else and that will be shared within and among learning businesses. You can view examples of past briefings on topics like blended learning and practice.
A briefing is a natural complement to a podcast sponsorship as it can be referenced in the call to action for sponsored episodes and the run-of-network ad.
We can also hold a companion Webinar to announce the release of your sponsored briefing to provide greater exposure for the content and to highlight key takeaways for an interested audience.
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Contact us today to discuss your goals and how we can work together to achieve them.