Leading Links 2022 – Issue 8

It’s time for another round of resources to help you increase the reach, revenue, and impact of your learning business. Before we dive in, a couple of items we want to highlight:

• Annual Learning Business Trends Survey – Every year this survey offers valuable insight into challenges and opportunities for learning businesses in the coming year. Please participate – or get the right person at your organization to participate – and we’ll share the data.   
• Live Review: The LMS Demo Event for Learning Businesses – A free event curated and facilitated by people with deep experience in learning platforms for market-facing education businesses. There’s no more effective and affordable way to learn about a range of systems rapidly. Register for free today. 

Please consider sharing the above resources with your colleagues, followers, etc. and and letting them know they can also sign up for their own free Leading Links subscription.  

Now, on to the links. As always, these are curated based on the Tagoras Learning Business Maturity Model. 

[Leadership] Are You Afraid to Identify as a Leader?
Our hope is that every Leading Learning reader, no matter where they happen to sit on an org chart, will see themselves as a leader. This Harvard Business Review article provides some good insights into how to do that. 

[Strategy] Why Unlearning Is At Least As Important As Learning
As he so often does, Greg Satell (a Leading Learning Podcast guest), provides some very nutritious food for thought in this article. To extend that metaphor a bit further, this one may take some time and work to fully digest, but that effort will be worth it. Read it, reflect, discuss with others in your learning business – and then start unlearning, as needed. Pairs well with the next item and with What is unlearning and what does it require? 

[Capacity] Tips for Hiring Lifelong Learners 
The original title for this article includes “for Association Positions.” We dropped that because we don’t want readers to think the tips here apply only to associations. They are universal. If you want to grow and sustain the capacity of your learning business, hiring people who are themselves lifelong learners is arguably the best way to do it.

 [Portfolio] How and Why to Build Your Blended Learning Playbook 
This is a direct link to a new executive briefing from Leading Learning – one we published because we know nearly every learning business has to deal with the relationship between their online and face-to-face offerings going forward. This is free and it offers valuable insight into the growth of blended learning as well as into how a range of organizations are implementing it. Many thanks to WBT Systems for sponsoring this briefing so that we can offer it at no charge.

[Marketing] 7 Ways to Do Market Research With LinkedIn
LinkedIn is one of those hidden-in-plain-sight tools that most learning businesses do not use enough (if at all) when researching their markets. This Social Media Examiner post offers a solid, brief rundown of the insights LinkedIn can offer. (BTW, we have recently passed 1000 followers on the Leading Learning LinkedIn page. We encourage you to join us there.)

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That’s it for this edition. Be sure to check out previous issues of Leading Links. There are bound to be valuable resources you missed or have forgotten about. We encourage you to use them as a catalyst for your own learning and for discussions with colleagues. And be sure to follow us on LinkedIn for ongoing resources.