Leading Learning
The Community for Learning Leaders
If you’re looking to improve the reach, revenue, and impact of your learning business, focus on engagement, not content. Content is no longer king. Engagement is everything. In episode 416 of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele talk about why the importance of content and even context is waning and why …
Effective marketing is integral to a learning business’s success. But doing marketing well requires care and thought. In this episode, number 408, Leading Learning Podcast co-host Celisa Steele talks with Michelle Brien, vice president of marketing at Matchbox, who approaches her work with care, thought, and authenticity. Celisa and Michelle talk about how Michelle defines …
The third sector of education can be difficult for learners to navigate, and pathways can help learners. Having guides along the pathways can help even more. In this episode of the Leading Learning Podcast, number 407, co-hosts Jeff Cobb and Celisa Steele draw on a recent guided trekking experience to offer six takeaways about the …
In the Tagoras Learning Business Maturity Model, strategy is one of the five fundamental domains learning businesses need to work on and in to mature and be successful. To help with your essential strategy work, in this episode of the Leading Learning Podcast, number 406, co-hosts Jeff Cobb and Celisa Steele talk about “Part Two: …
To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create …
The average learning business does a lot. Add what a learning business could or should do to what it already does, and the list of possibilities is overwhelming. This episode of the Leading Learning Podcast focuses on four often-overlooked areas where we think investing more time and energy will pay off for learning businesses: supporting …
There are three goals at the heart of almost all learning businesses: reach, revenue, and impact. Generating revenue is essential in helping learning businesses reach the right audience and make an impact. In this episode of the Leading Learning Podcast, co-host Celisa Steele delves into the topic of revenue with Brent Keltner. Brent began his …
Understanding the value your learning business delivers with its range of offerings is hugely insightful. But objectively evaluating the value of your products can be a challenge. That’s why we created the Product Value Profile, a free tool that offers a way to assess and visually represent the value you currently deliver with a specific …
Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex. Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations successfully navigate pricing complexities. As a certified association executive (CAE) and a certified pricing professional (CPP), he speaks, trains, and consults …
Pricing is a perennial challenge for learning businesses. But it doesn’t have to be complicated. Simply put, what you are able to charge for your offerings depends on the value your prospective customers place on them. And once you understand the value of your products and services, figuring out how to price them becomes much easier. …
As the CEO of Web Courseworks, Amber Winter is committed to helping their clients maximize value and deliver high-quality, impactful professional development to their learners. In this episode of the Leading Learning Podcast, Jeff talks to Amber about her transition to the CEO role, the state of the learntech industry, and which trends are having …
by Amber Winter of Web Courseworks Trade associations need to provide experiences that are valuable for both their member organizations as a whole and the individual learners that are part of those organizations. It’s easy to see why trade associations face challenges such as high administrative cost, struggles to increase membership, and low non-dues revenue. …
