Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales. If you aren’t familiar with the Traffic and Conversion Summit, it happens to be the largest marketing event … [Read more...]
7 Essential Rules of Successful Internet Marketers
[This episode is from the Leading Learning archives. Most of it was originally published as Episode 109.] If you’re looking for ways to grow and expand your education business, perhaps you should take a look at what’s going on in the world of Internet marketing. Successful Internet marketers truly understand how communicate value and convert prospective customers (and most of … [Read more...]
Learning Business Strategy Q&A
In a recent collaboration on a Webinar with the Wisconsin Society of Association Executives (WSAE), we answered questions from members related to strategy and business models for association online education programs. And while WSAE is an association specifically interested in online education, the questions and answers are applicable to any learning business, across all … [Read more...]
8 Tips for Optimizing Your Value Ramp™
One of our favorite tools for helping learning businesses hone their product strategy is the Value Ramp™. If you aren’t already familiar with it, the Value Ramp is a tool we developed that highlights the relationship between price and value, the importance of momentum, and the impact of brand. Because many organizations haven’t taken the time to really reflect on the … [Read more...]
7 Essential Rules of Successful Internet Marketers
If you’re looking for ways to grow and expand your education business, perhaps you should take a look at what’s going on in the world of Internet marketing. Successful Internet marketers truly understand how communicate value and convert prospective customers (and most of them, by the way, have gotten into the business of selling educational products). In this episode of the … [Read more...]
Grand Design and Boutique Learning
In this episode of the Leading Learning podcast, Tagoras founders Jeff Cobb and Celisa Steele talk about two of the key concepts from a recent Leading Learning Webinar on trends and predictions: grand design learning and boutique learning. Both concepts build upon recent trends while in many ways standing in contrast to them. To tune in, just click below. To make sure you … [Read more...]
3 Low-Cost, High-Impact Investment Areas for Your Learning Business
In this episode, Jeff Cobb and Celisa Steele briefly highlight what has been covered in the previous four episodes and what listeners can expect in upcoming episodes. They then discuss three areas that, based on their experience working with a wide range of organizations, can produce significant improvement for your education business with little to no direct costs. To … [Read more...]
Launch of the Leading Learning Podcast
If you are a leader or an aspiring leader in the business of lifelong learning, you are in the right place. The Leading Learning podcast is a weekly resource featuring tips, insights, and perspectives to help you maximize the reach, revenue, and impact of your continuing education and professional development business. Jeff Cobb and Celisa Steele kick of the series with an … [Read more...]
Are You a Learning Leader?
I posted this same entry over on the Tagoras blog, but given that it seems so applicable to the symposium, I thought I'd post it here as well. - Jeff On Friday we held our Leading Learning Spring Summit in DC, a lunch event for leaders in the business of continuing education and professional development. The event marked yet another occasion for reflecting on what it means to … [Read more...]
The Value Ramp: An Overview
The Value Ramp is a simple but powerful tool for assessing your education offerings, and the two short videos below walk you through how it works. In the first video (about two and half minutes long), Jeff talks about how you can use the tool to look at your overall portfolio, and in the second video (just over a minute) I talk about how you can also use the Value Ramp to look … [Read more...]