Leading Learning
The Community for Learning Leaders
Both marketing and strategy are fundamental to the health and success of a learning business, which is why we’re addressing them in the context of the learning business MBA. Of course, the learning business MBA doesn’t exist yet. Rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working …
Is e-learning effective? It’s a seemingly age-old question but a rather important one to address now when—due to COVID-19—many traditional forms of face-to-face education simply aren’t viable. And even though there’s a massive rush to move learning online, many—maybe even most—people still hold the view that e-learning is a second-rate or lesser form of learning …
Trying to figure out how to effectively price educational offerings is something many learning businesses struggle with, even under normal circumstances. But now that we are in the midst of the coronavirus pandemic—putting us in far from normal circumstances—it makes decisions related to pricing even that much more complex. From how to price conferences or …
Jim Fong, chief research officer at the University Professional and Continuing Education Association and founding director of UPCEA’s Center for Research and Strategy, has combined his extensive expertise in the areas of marketing, research, and analytics to focus on making an impact in higher education. The self-professed trend watcher also has a particular interest in …
Over the years we’ve developed many resources to support learning businesses in growing and improving. Few, if any, of them are intended to be “one and done” – they are meant to be revisited and re-used over time. So, we find it can be helpful occasionally to highlight some of these resources and remind Leading …
Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales. If you aren’t familiar with the Traffic and Conversion Summit, it happens to …
If you’re looking for ways to grow and expand your education business, perhaps you should take a look at what’s going on in the world of Internet marketing. Successful Internet marketers truly understand how communicate value and convert prospective customers (and most of them, by the way, have gotten into the business of selling educational …
In a recent collaboration on a Webinar with the Wisconsin Society of Association Executives (WSAE), we answered questions from members related to strategy and business models for association online education programs. And while WSAE is an association specifically interested in online education, the questions and answers are applicable to any learning business, across all delivery …
One of our favorite tools for helping learning businesses hone their product strategy is the Value Ramp™ (view on Tagoras site). If you aren’t already familiar with it, the Value Ramp is a tool we developed that highlights the relationship between price and value, the importance of momentum, and the impact of brand. Because many …
It’s been five years since we last reached out to colleagues at organizations, learning technology companies, and consulting firms across the association sector to gather their perspectives on what challenges and opportunities learning businesses will encounter in the coming year. So, we thought it was past time to find out how much as changed – …
What do you get when you cross a lack of strategy with an absence of process and a failure to use data for decision-making? It’s no joke that what you get is a maturity gap—and the findings reported in Association Learning + Technology 2017 make it clear that just such a maturity gap exists for …
One of the “tools” we have found most useful in helping clients with their education businesses is the Value Ramp. As simple as it is, a meeting or two focused on it can often be one of the more eye-opening things an organization has done in years. We’ve already provided a general overview of the Value …
