Leading Learning
The Community for Learning Leaders
Understanding the value your learning business delivers with its range of offerings is hugely insightful. But objectively evaluating the value of your products can be a challenge. That’s why we created the Product Value Profile, a free tool that offers a way to assess and visually represent the value you currently deliver with a specific …
Pricing is a perennial challenge for learning businesses. But it doesn’t have to be complicated. Simply put, what you are able to charge for your offerings depends on the value your prospective customers place on them. And once you understand the value of your products and services, figuring out how to price them becomes much easier. …
The turning of a calendar from one year to the next is a natural time for reflection and preparation. In the previous episode, we looked back at the year that was for learning businesses. In this episode we turn forward to focus on the year that is. Drawing on data collected at the end of …
We’ve reached our next-to-last installment in our learning business MBA series, where we’re continuing to explore the question “What kinds of skills, knowledge, and behaviors do learning businesses need to be successful?” A common theme has emerged as an answer. (1) You have to know your market and audience, and (2) you have to get …
Both marketing and strategy are fundamental to the health and success of a learning business, which is why we’re addressing them in the context of the learning business MBA. Of course, the learning business MBA doesn’t exist yet. Rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working …
Is e-learning effective? It’s a seemingly age-old question but a rather important one to address now when—due to COVID-19—online learning has achieved a level of prominence and importance that is simply has not enjoyed before. And yet, even though there’s been a massive rush to move learning online, many—maybe even most—people still hold the view …
Trying to figure out how to effectively price educational offerings is something many learning businesses struggle with, even under normal circumstances. But now that we are in the midst of the coronavirus pandemic—putting us in far from normal circumstances—it makes decisions related to pricing even that much more complex. From how to price conferences or …
Jim Fong, chief research officer at the University Professional and Continuing Education Association and founding director of UPCEA’s Center for Research and Strategy, has combined his extensive expertise in the areas of marketing, research, and analytics to focus on making an impact in higher education. The self-professed trend watcher also has a particular interest in …
Over the years we’ve developed many resources to support learning businesses in growing and improving. Few, if any, of them are intended to be “one and done” – they are meant to be revisited and re-used over time. So, we find it can be helpful occasionally to highlight some of these resources and remind Leading …
Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales. If you aren’t familiar with the Traffic and Conversion Summit, it happens to …
If you’re looking for ways to grow and expand your education business, perhaps you should take a look at what’s going on in the world of Internet marketing. Successful Internet marketers truly understand how communicate value and convert prospective customers (and nearly all of them, by the way, have gotten into the business of selling …
In a recent collaboration on a Webinar with the Wisconsin Society of Association Executives (WSAE), we answered questions from members related to strategy and business models for association online education programs. And while WSAE is an association specifically interested in online education, the questions and answers are applicable to any learning business, across all delivery …
