Leading Learning
The Community for Learning Leaders
Building or refreshing certification prep, reviewing prices, or expanding into new formats? This conversation offers concrete examples of how to move fast, listen well, and align your portfolio with both mission and margin. Letty Kluttz, senior vice president of membership, education, and programs for the Association for Professionals in Infection Control and Epidemiology (APIC), talks …
In our 2025 survey of the learning business landscape, association respondents ranked “increasing revenue” as #1 for both their primary and secondary strategic goals for the year ahead. Early returns for our 2026 survey show similar results. We have consulted with organizations over many years, and we have seen the pressure to grow education revenue …
For learning businesses, bringing in revenue is an essential function. Revenue is what keeps the organization going and delivering on its mission, whether that mission is solely focused on learning and training or whether it’s a broader mission tied to improving a field, industry, or profession. In this episode of the Leading Learning Podcast, co-hosts …
Learning businesses rely on the revenue that comes from introducing new offerings and growing the adoption of existing offerings. That means they have to know how to determine the best pricing for attracting and converting prospective customers while maintaining—or, better yet, maximizing—revenue levels. In a post-pandemic world, doing that has become harder. Competition for dollars …
To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create …
Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals. In this episode of …
Business models are a key part of the strategy of any business. But, in our experience, learning businesses often take a set-it-and-forget-it approach to business models. In this episode of the Leading Learning Podcast, we make the argument for why you should regularly revisit your business model. We also discuss the four key facets that …
Regardless of your position, if you work in a learning business, you need to care about finding opportunities to grow revenue—AKA business development. According to Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), we are all in business development. PAR is a professional member organization that works to support …
Hilary Marsh, president and chief strategist at Content Company, is a seasoned content and digital strategy expert. Her work focuses on helping content-rich organizations better plan, create, and leverage their content through improved and effective content strategy. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Hilary about the importance of …
Understanding the value your learning business delivers with its range of offerings is hugely insightful. But objectively evaluating the value of your products can be a challenge. That’s why we created the Product Value Profile, a free tool that offers a way to assess and visually represent the value you currently deliver with a specific …
Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex. Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations successfully navigate pricing complexities. As a certified association executive (CAE) and a certified pricing professional (CPP), he speaks, trains, and consults …
by Jack Coursen of the American Speech-Language-Hearing Association (ASHA) Subscriptions are everywhere. While the cumulative costs of them makes me second-guess whether the trend in entertainment is a clear winner for consumers, there is one type of subscription I have no reservations about: learning subscriptions. Learning and subscription work so well together that, after offering …
