Leading Learning
The Community for Learning Leaders
Knowing how to price online learning effectively is more important in the current competitive landscape for adult lifelong learning than ever before. This article covers the four major elements that must be addressed as part of pricing online learning or – for that matter – just about anything else. The article draws on a framework …
It’s an essential question to ask both about how you perceive your own participation in professional development activities as well as about how your prospective customers perceive participation in your organization’s offerings. When we view something as an expense, our expectations are relatively low. An expense is simply a transaction in which we give something …
Are you looking for ways to separate your business from the pack and stop competing on price? Would you welcome innovations that help you raise the value you deliver while also lowering your cost structure? In this article we’ll explore some “Blue Ocean” strategy tools that can help you achieve these very goals. Specifically, we’ll …
We’ve been publishing the Leading Learning podcast for many years now. While the majority of episodes have featured interviews with thought leaders, practitioners, and influencers in the world of lifelong learning, nearly a third have been discussion between hosts Jeff Cobb and Celisa Steele about a range of topics related to the learning business. Over …
“One and done. That’s the approach most of our education directors take.” This was the view shared with me by the vice president of a national nonprofit organization recently. Even more recently, a trade association called me in to talk with its network of education managers about moving away from a “transactional” (my contact’s words) …
Even though it started bubbling up years ago, microlearning still represents one of the biggest current trends and opportunities in the market for adult professional development and continuing education. For adult lifelong learners, microlearning represents a way to acquire specific new skills and knowledge in a concise, targeted way. For businesses, it is potentially a …
[This episode is from the Leading Learning archives. Most of it was originally published as Episode 104.] When it comes to engaging learners and designing truly effective learning experiences, it may not be as complex—or costly—as you may think. Dr. Barbara Oakley, professor, speaker, and author of Mindshift: Break Through Obstacles to Learning and Discover Your Hidden …
Every month we round up a set of high-value links to send out to our newsletter subscribers. We use the five domains from the Tagoras Learning Business Maturity Model – leadership, strategy, capacity, portfolio, and marketing – to organize them and then we provide a quick summary of what readers will find at each link. …
It was a great year for the Leading Learning podcast. We had the privilege of talking with some very interesting people and learned an enormous amount in the process. We hope you did, too. Here are the Leading Learning podcast episodes published in 2018 that got the most downloads. We encourage you to share this page …
If you’re looking for ways to grow and expand your education business, perhaps you should take a look at what’s going on in the world of Internet marketing. Successful Internet marketers truly understand how communicate value and convert prospective customers (and most of them, by the way, have gotten into the business of selling educational …
Here’s the recording for the “Learning Business Trends & Predictions” Webinar delivered at the end of 2018 and focused on 2019. Below the recording you’ll find links to the slides and other related materials as well as information about claiming CAE credit if you attended the live session. Presentation slides (PDF) Chat Transcript (PDF) CAE …
Recently a colleague who works for a learning platform company wrote to me with a question about how the role of associations in the market for lifelong learning is perceived. Specifically, he asked, Why do you think associations aren’t mentioned as often in the broader conversation about lifelong learning/continuing education/re-skilling workforce/college-to-job gap/knowledge economy? And he …
