Leading Learning
The Community for Learning Leaders
I see this as a “beautiful question” that can spark some very productive discussion when asked of the right stakeholders in your learning business. It’s a question that can fundamentally impact both your education business strategy and your ongoing operations. If you treat learning like an event, then you probably place a great deal of …
As part of my ongoing writing, speaking, and consulting, I spend a lot of time thinking about lifelong learning, the market for lifelong learning, and the business of lifelong learning. Clearly, we are at a point where there is tremendous opportunity. The need and demand have never been larger. At the same time, there is …
A colleague on a board I serve on commented that he’s not sure how to keep millennials in their job for 18 months, much less get them involved in an association. It’s a concern I’ve heard echoed by numerous association executives and board members, but I think it is one that is largely misplaced. Certainly, …
Here’s a question: how would you say most people define marketing? Our suspicion – based on a lot of experience – is that when most people think of marketing, they think of advertising, or other forms of promotion. But there’s much more to marketing than promotion – and even promotion has more to it than …
Whether you are wondering how to price an online course or are concerned with elearning pricing models more generally, knowing how to price online learning effectively is more important in the current competitive landscape for adult lifelong learning than ever before. This article covers the four major elements that must be addressed as part of …
It’s an essential question to ask both about how you perceive your own participation in professional development activities as well as about how your prospective customers perceive participation in your organization’s offerings. When we view something as an expense, our expectations are relatively low. An expense is simply a transaction in which we give something …
Are you looking for ways to separate your business from the pack and stop competing on price? Would you welcome innovations that help you raise the value you deliver while also lowering your cost structure? Strategy is one of the five domains of the Learning Business Maturity Model, and in this article we’ll explore some …
We’ve been publishing the Leading Learning podcast for many years now. While the majority of episodes have featured interviews with thought leaders, practitioners, and influencers in the world of lifelong learning, nearly a third have been discussion between hosts Jeff Cobb and Celisa Steele about a range of topics related to the learning business. Over …
“One and done. That’s the approach most of our education directors take.” This was the view shared with me by the vice president of a national nonprofit organization recently. Even more recently, a trade association called me in to talk with its network of education managers about moving away from a “transactional” (my contact’s words) …
Even though it started bubbling up years ago, microlearning still represents one of the biggest current trends and opportunities in the market for adult professional development and continuing education. For adult lifelong learners, microlearning represents a way to acquire specific new skills and knowledge in a concise, targeted way. For businesses, it is potentially a …
[This episode is from the Leading Learning archives. Most of it was originally published as Episode 104.] When it comes to engaging learners and designing truly effective learning experiences, it may not be as complex—or costly—as you may think. Dr. Barbara Oakley, professor, speaker, and author of Mindshift: Break Through Obstacles to Learning and Discover Your …
Every month we round up a set of high-value links to send out to our newsletter subscribers. We use the five domains from the Tagoras Learning Business Maturity Model – leadership, strategy, capacity, portfolio, and marketing – to organize them and then we provide a quick summary of what readers will find at each link. …
