Leading Learning
The Community for Learning Business Professionals
When everyone has access to the same powerful tools and technologies, polished content becomes table stakes, and learning businesses that compete primarily on content will find it increasingly hard to stand out. So what do you compete on instead? In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Panos Siozos, CEO …
Many associations struggle with pricing their education offerings. Should education be bundled into membership? Sold à la carte? Packaged as a subscription? And how can learning businesses set prices in a way that reflects the value they provide and supports financial sustainability? In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with …
If you know your learning offerings need to evolve, but you’re not sure where to start or how to bring others along, this episode of the Leading Learning Podcast can help. Whether you’re struggling with risk tolerance, engagement, or relevance, you’re not alone. And you don’t have to figure it out alone either. Mary Byers …
This episode of the Leading Learning Podcast looks at why and how learning businesses can and should segment their audience—what it looks like in practice and how it can lead to more engagement, better learning outcomes, and, yes, better business results. If you’re already segmenting learners, the episode will provide food for thought and an …
COVID changed how we live and work in many ways. One example is the increased need for remote communication and for managing and leading hybrid teams. Wayne Turmel is part of The Kevin Eikenberry Group, and he and Kevin co-wrote The Long-Distance Leader, originally published in 2018, with a revised edition out in 2024. Wayne’s …
It’s gotten incredibly easy to produce and consume content. That means the market value of content is approaching zero. And that means that learning businesses need to provide more than just content. Learning businesses that can provide connection are going to attract and retain passionate and engaged learners. Ginger Johnson focuses her work on the …
If you’re looking to improve the reach, revenue, and impact of your learning business, focus on engagement, not content. Content is no longer king. Engagement is everything. In episode 416 of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele talk about why the importance of content and even context is waning and why …
We often hear learning businesses say they want to better engage their learners. But what is engagement, and how does it work? In this episode, Leading Learning Podcast co-host Jeff Cobb digs into those questions with Clark Quinn, executive director of Quinnovation and author of Make It Meaningful: Taking Learning Design from Instructional to Transformational. …
Engagement is at the heart of most thriving learning businesses. In this episode of the Leading Learning Podcast, we talk about engagement with Amanda Kaiser, an engagement strategist, keynote speaker, and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Amanda’s background and focus are on community engagement in the context of associations, but …
by Jake Fabbri of Fonteva The safety regulations of the pandemic required many of us to adapt to remote work and digital engagements, which included virtual meetings and conferences. After a year and a half of working from home, we have become more tuned into the benefits of virtual events—so much so that associations will …
Blake Boles is the founder and director of Unschool Adventures, a company that gives self-directed teens and young adults—mostly unschoolers—an opportunity to explore cities all over the world. Well-known for questioning our traditional approaches to schooling, Blake is a thought-provoking speaker, host of the Off-Trail Learning podcast, and author. His books include The Art of …
Learner engagement is one of the holy grails of learning businesses—if the learner isn’t engaged, learning is unlikely to happen. So what are the necessary circumstances that need to exist in order for engagement in learning to happen? In this episode of the Leading Learning podcast, we delve into three conditions that have to be …
