Leading Learning
The Community for Learning Leaders
Is e-learning effective? It’s a seemingly age-old question but a rather important one to address now when—due to COVID-19—online learning has achieved a level of prominence and importance that is simply has not enjoyed before. And yet, even though there’s been a massive rush to move learning online, many—maybe even most—people still hold the view …
Robbie Kellman Baxter, founder of Peninsula Strategies, is a strategy and marketing expert with more than two decades of experience and an extensive list of blue chip clients. She is also a sought after keynote speaker and author of the bestselling book, The Membership Economy (which we interviewed her about in a previous podcast episode), …
Virtual conferences are something we’ve been deeply immersed in for years—both because we’ve done a lot of research and writing about them, such as with The Virtual Events Report—and also because we’ve been practitioners of them with our annual Learning • Technology • DesignTM (LTD) virtual conference, which we recently wrapped up for 2020. In …
With the launch of a new event recently behind us, we wanted to devote some time to reflect on the experience. And, as we have done with past Leading Learning events, we use the After Action Review (AAR) as a framework to guide that reflection process. For those that might not be aware, the new …
Grant Aldrich, founder and CEO of OnlineDegree.com, is working to remove the major barriers adults are often faced with when deciding whether or not to go back to school. And as somebody who personally experienced the overwhelming impact of student debt, the company’s mission – to make higher education more accessible and affordable for everyone …
Note: We re-aired this episode interview in January 2024. For the most recent version, with more detailed show notes and a transcript, see “Redux: Strategic Doing with Ed Morrison.” For over 25 years Ed Morrison, founder and director of the Agile Strategy Lab at Purdue University, has been studying challenges related to how humans collaborate …
When making decisions about the strategic direction of your education business, do you focus primarily on how you can improve your core products and services, increase their market penetration, and take them into new markets or market segments? Or, do you focus more on identifying new needs in your established market and continually developing offerings …
I find it is very common for learning business leaders to want visibility into the “best practices” of other organizations. It’s an understandable desire: why reinvent the wheel, or worse yet, make unnecessary mistakes when you can learn from what other organizations have already done? An understanding of best practices can save a lot of …
There are three broad levels at which educational products and experiences deliver value: inform, perform, and transform.* An appreciation of them is essential not only for pricing, but for formulating a successful education business strategy. Inform Educational products at this level primarily communicate information. They speak to the lower levels of Bloom’s Taxonomy: knowledge and …
I see this as a “beautiful question” that can spark some very productive discussion when asked of the right stakeholders in your learning business. It’s a question that can fundamentally impact both your education business strategy and your ongoing operations. If you treat learning like an event, then you probably place a great deal of …
A colleague on an board I’ve served on commented that he’s not sure how to keep millennials in their job for 18 months, much less get them involved in an association. It’s a concern I’ve heard echoed by numerous association executives and board members, but I think it is one that is largely misplaced. Certainly, …
It’s an essential question to ask both about how you perceive your own participation in professional development activities as well as about how your prospective customers perceive participation in your organization’s offerings. When we view something as an expense, our expectations are relatively low. An expense is simply a transaction in which we give something …
