Leading Learning
The Community for Learning Leaders
When making decisions about the strategic direction of your education business, do you focus primarily on how you can improve your core products and services, increase their market penetration, and take them into new markets or market segments? Or, do you focus more on identifying new needs in your established market and continually developing offerings …
I find it is very common for learning business leaders to want visibility into the “best practices” of other organizations. It’s an understandable desire: why reinvent the wheel, or worse yet, make unnecessary mistakes when you can learn from what other organizations have already done? An understanding of best practices can save a lot of …
There are three broad levels at which educational products and experiences deliver value: inform, perform, and transform.* An appreciation of them is essential not only for pricing, but for formulating a successful education business strategy. Inform Educational products at this level primarily communicate information. They speak to the lower levels of Bloom’s Taxonomy: knowledge and …
I see this as a “beautiful question” that can spark some very productive discussion when asked of the right stakeholders in your learning business. It’s a question that can fundamentally impact both your education business strategy and your ongoing operations. If you treat learning like an event, then you probably place a great deal of …
A colleague on a board I serve on commented that he’s not sure how to keep millennials in their job for 18 months, much less get them involved in an association. It’s a concern I’ve heard echoed by numerous association executives and board members, but I think it is one that is largely misplaced. Certainly, …
It’s an essential question to ask both about how you perceive your own participation in professional development activities as well as about how your prospective customers perceive participation in your organization’s offerings. When we view something as an expense, our expectations are relatively low. An expense is simply a transaction in which we give something …
Are you looking for ways to separate your business from the pack and stop competing on price? Would you welcome innovations that help you raise the value you deliver while also lowering your cost structure? Strategy is one of the five domains of the Learning Business Maturity Model, and in this article we’ll explore some …
It’s been a while since Jeff’s book, Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market was published but the key concepts behind it remain highly relevant and are fundamental to running a successful learning business. That’s because the learning revolution is far from over, and in fact, it’s …
There are three goals at the heart of almost all learning businesses: reach, revenue, and impact. Reaching the right audience, generating revenue, and of course, making an impact. And getting each of these areas to work together is key to delivering value and achieving success. In this episode of the Leading Learning podcast, Celisa and …
by Amber Winter of Web Courseworks As you and your team evaluate your learning business’s development and progress, one of the key components you’re sure to examine is your overarching strategy. What plans do you have in place to achieve your goals, how are you measuring your progress toward them, and how close have you …
Whether or not most of us are even aware of it, communities exist in practically all aspects of our lives and they can have a profound impact on learning. And, as this week’s guest, co-founder of the Community Roundtable, Rachel Happe puts it, Communities are just-in-time learning mechanisms—they’re containers of trust that scale beyond individual …
“One and done. That’s the approach most of our education directors take.” This was the view shared with me by the vice president of a national nonprofit organization recently. Even more recently, a trade association called me in to talk with its network of education managers about moving away from a “transactional” (my contact’s words) …
