Leading Learning
The Community for Learning Business Professionals
Most education businesses, in our experience, need to spend more time reflecting on and clearly communicating value. “Quality” in the abstract is not value. Nor is “interactivity.” These are features. They speak to the nature of the experience, but not the impact. Convenience may represent value. Timeliness may as well. But these are not strongly …
Having done a lot of strategy work with organizations over the years, one commonality I have found is that nearly all organizations make strategy more complicated than it needs to be. Indeed, I suspect that a view of strategy as being something time-intensive and complex is one of the key factors that keeps many organizations …
I think most education businesses could do a lot worse than to have these two aims at the foundation of their vision and mission. Fluency suggests a high level of competence. Indeed, it is competence in action. When we are “fluent,” we feel deeply familiar with the knowledge and skills related to our chosen field …
What if you enrolled in a graduate program and then never really graduated? Instead, after an initial immersive experience, you are able to access “mini-courses” and other resources as they actually apply throughout your career. As a result, you are able to move from “learn-learn-learn-certify-wait-wait-wait-deploy” – often not very effective as a way of transferring …
I’ve written before here about the inform-perform distinction as a way to differentiate Webinars for which you don’t charge from those for which you do. Here’s another, much simpler approach to Webinar strategy: if you want to charge for it, don’t call it a Webinar.
As Associations Now recently reported, the International Studies Association (ISA) has a proposal on the table that would prohibit editors affiliated with its journals from blogging. Steve Saideman, political scientist and member of the ISA Governing Council, posted the text of the proposal on his personal blog. The Executive Committee requests that the Governing Council …
It’s a fear that’s probably familiar—what if you build it, and they don’t use it? The ugly truth is you’ll never know for sure until you try. But there are four keys that will dramatically improve your chances of building a strategic learning product with strong revenue potential. Know your market. Understand how learning happens. …
Many salespeople and entrepreneurs are familiar with the saying “Your first sale is always to yourself.” They also know that this is usually your toughest sale – you have to convince yourself that you have something of value to offer before you can convince anyone else. I think the same idea applies to organizations, and …
A few weeks ago, I mentioned the idea of minimum viable product in a post on market assessment called “Are You Testing Like You Should?“ Today I wanted to provide more detail about what a minimum viable product is—and how you can use it in your association’s education business.
A while back I highlighted an interview I did with The EvoLLLution on whether the average adult is prepared to effective to be an effective lifelong learner. I now have a new piece out on The EvoLLLution titled How to Thrive as an Education Provider in the Learning Economy. I point this out for the …
Are you wondering what the future may hold for your education business? Do you want to help people in your organization get a finger on the pulse of the rapidly changing world of lifelong learning? Then gather them around and spend some time watching, taking notes about, and discussing the videos highlighted here. While most …
As part of my work on Leading the Learning Revolution in 2012, I researched and interviewed a range of people who have had significant success in building high impact, profitable education businesses. If there was one lesson that came across loud and clear in these efforts it was that the more you give away, the …