It’s a fear that’s probably familiar—what if you build it, and they don’t use it? The ugly truth is you’ll never know for sure until you try.
But there are four keys that will dramatically improve your chances of building a strategic learning product with strong revenue potential.
- Know your market.
- Understand how learning happens.
- Adopt value-based pricing.
- Know the impact you want to have.
We explore each of these in our complimentary white paper “Four Keys to Profitable Learning Products for Your Association.” We’ve also added the white paper to the resources section of the Tagoras site, where we post free resources to support organizations in the business of continuing education and professional development. If you haven’t recently, I encourage you to check that page out (and please share it with others if you find it helpful).
We’re grateful to Digital Ignite [Digital Ignite is now part of YourMembership] for sponsoring the white paper so we can make it freely available. Experimentation is something we preach, and so we figured we need to practice it ourselves—sponsorship is a model we’ll be trying out more in 2014. We’d love to hear what you think of sponsorship (the good, the bad, the simply curious) in the comments below.
We focused the white paper on practical advice you can put to work in your organization to improve the your learning products and their profitability. You can also use the comments to let us know what you think about this resource—and to suggest ideas for new ones.