Are your efforts to promote and sell education having the results and impact that you’re hoping for? If not, we’re here to help! In this episode of the Leading Learning podcast, Jeff and Celisa discuss a 4-part formula for selling your educational offerings and give you the opportunity to apply the framework through the evaluation of a recent promotional effort by your … [Read more...]
The Power of Video with Paul Gannon of Thoughtcast Media
Video is arguably one of the most powerful and effective tools there is for conveying a message and engaging with an audience. And, more than ever, smart organizations are using video to expand and improve their marketing efforts and to elevate their brands. Paul Gannon, founder and CEO of Thoughtcast Media, a digital marketing agency specializing in video content marketing, … [Read more...]
A Good Example of Video Social Proof
We are continually pressing our clients, readers, and event attendees to make better use of social proof in the marketing of their education programs. This concept, popularized primarily through Robert Cialdini's must-read classic Influence: The Psychology of Persuasion, refers to the tendency we all have to look to others for behavioral cues and, in general, to do what we see … [Read more...]
It’s not just a meeting: it’s a production event
Something I witnessed at an ASAE Annual meeting reminded me of advice we often give to clients. What I saw was this: … [Read more...]
How to produce a tiger in the marketplace
Before he left on a trip to the state of Zhao, Pang Cong, an official of the state of Wei, asked the King of Wei whether he would hypothetically believe in a single person's report that a tiger was roaming the markets in the capital city. "No," replied the King. Pang Cong then asked what the King would think if two people reported the same thing. … [Read more...]
How to Use Testimonials in Your Marketing
If you are a Tagoras client or have read much of my writing, you know that I'm a big advocate of testimonials. I was thrilled, therefore, to come across this video from Michael Stelzner, founder of Social Media Examiner. As it happens, I interviewed Mike about virtual conferences for Leading the Learning Revolution. He and his team are masters at creating both virtual and … [Read more...]
If you love [your org’s name], prove it!
One of the proven marketing techniques I find so many organizations do not take full advantage of is social proof in the form of good testimonials from customers and members. This is particularly surprising in the case of membership organizations, where a sense of affiliation and loyalty are absolutely essential for generating sales of educational products and service. There … [Read more...]