Leading Learning
The Community for Learning Leaders
Are your efforts to promote and sell education having the results and impact that you’re hoping for? If not, we’re here to help! In this episode of the Leading Learning podcast, we discuss a 4-part formula for selling your educational offerings and give you the opportunity to apply the framework through the evaluation of a …
Video is arguably one of the most powerful and effective tools there is for conveying a message and engaging with an audience. And, more than ever, smart organizations are using video to expand and improve their marketing efforts and to elevate their brands. Paul Gannon, founder and CEO of Thoughtcast Media, a digital marketing agency specializing in …
We are continually pressing our clients, readers, and event attendees to make better use of social proof in the marketing of their education programs. This concept, popularized primarily through Robert Cialdini’s must-read classic Influence: The Psychology of Persuasion, refers to the tendency we all have to look to others for behavioral cues and, in general, to …
Something I witnessed at an ASAE Annual meeting reminded me of advice we often give to clients. What I saw was this: To clarify, this is a picture of a basic video studio that Personify, the AMS company, had set up in the area outside of the expo hall at the meeting. By having this studio …
Before he left on a trip to the state of Zhao, Pang Cong, an official of the state of Wei, asked the King of Wei whether he would hypothetically believe in a single person’s report that a tiger was roaming the markets in the capital city. “No,” replied the King. Pang Cong then asked what …
If you are a Tagoras client or have read much of my writing, you know that I’m a big advocate of testimonials. I was thrilled, therefore, to come across this video from Michael Stelzner, founder of Social Media Examiner. As it happens, I interviewed Mike about virtual conferences for Leading the Learning Revolution. He and …
One of the proven marketing techniques I find so many organizations do not take full advantage of is social proof in the form of good testimonials from customers and members. This is particularly surprising in the case of membership organizations, where a sense of affiliation and loyalty are absolutely essential for generating sales of educational …
