How you think about the word “market” has a direct impact on how you approach “marketing” (which is, of course, one of the four threads for the symposium). Many organizations operate under misconceptions about both terms, and these misconceptions keep them from achieving the success they could with sales of their educational products and services.
In this third episode of the Stream of Conference™ video series, Jeff offers practical insights into how to think about your market and your marketing. See below for links to items referenced in the video.
- The Value Ramp: An Overview
- Brian Clark of Copyblogger on Minimum Viable Audience
- Kevin Kelly on 1000 true fans
- Joe Pulizzi’s forthcoming book (we can recommend this without even having read it!)
- Marketing in Full: Considering the Other Ps
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