Leading Learning
The Community for Learning Business Professionals
by Ashish Rangnekar of BenchPrep Microcredentials offer a way for learning businesses to deliver big results not despite their size but because of their size. The microcredentialing opportunity is being proven out. Universities are partnering with online platforms to provide on-demand, flexible microcredentials. Coursera offers Specializations, and edX markets MicroMasters. Employers are getting in on …
Both marketing and strategy are fundamental to the health and success of a learning business, which is why we’re addressing them in the context of the learning business MBA. Of course, the learning business MBA doesn’t exist yet. Rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working …
Chances are, if you’re in the learning business, you probably didn’t go to school knowing this is where your career would take you. Some of you may a have strong background on the learning or education side, while others may have it on the business side—but likely, you don’t have an equally strong background when …
As the chief revenue officer for AIIM International – a membership association offering training and certification for information professionals – Tony Paille is responsible for managing the sales and marketing teams while driving revenue growth. He is also a featured speaker at our upcoming Learning • Technology • Design virtual conference where he will be …
Video is arguably one of the most powerful and effective tools there is for conveying a message and engaging with an audience. And, more than ever, smart organizations are using video to expand and improve their marketing efforts and to elevate their brands. Paul Gannon, founder and CEO of Thoughtcast Media, a digital marketing agency specializing in …
For our third Emphatically Recommended Reading™, we wanted to pick something that reflects the marketing focus of the symposium. But this was a challenging task. There has been so much insightful, useful thinking about marketing over the past few decades that narrowing down to a single resource seems impossible. Should we pick something by Seth Godin, …
Members of the American Association of Critical Care Nurses (AACN) depend on the organization to keep their skills up to date, and in the dynamic world of healthcare, this translates to increased safety for patients. Dana Woods, CEO of AACN, understands the critical role that her association plays in supporting these healthcare professionals. She knows the importance …
Rohit Bhargava, author of the Wall Street Journal best seller Non-Obvious: How to Think Different, Curate Ideas & Predict the Future, will join us as our featured “outside” speaker on day two of the Leading Learning Symposium. Aside from being the author of Non-Obvious, Rohit is the author of the widely read Influential Marketing blog. Rohit …
If you are a leader or an aspiring leader in the business of lifelong learning, you are in the right place. The Leading Learning Podcast is a weekly resource featuring tips, insights, and perspectives to help you maximize the reach, revenue, and impact of your continuing education and professional development business. Jeff Cobb and Celisa Steele …
How you think about the word “market” has a direct impact on how you approach “marketing” (which is, of course, one of the four threads for the symposium). Many organizations operate under misconceptions about both terms, and these misconceptions keep them from achieving the success they could with sales of their educational products and services. …
I spent several weeks in Spain this summer, and, early on in my travels, I found myself at a café, trying to decide what to eat. I saw sándwich mixto on the menu board. I’m not fluent in Spanish, but I know sándwich mixto translates to mixed sandwich. But what’s a mixed sandwich? And what …
It’s a fear that’s probably familiar—what if you build it, and they don’t use it? The ugly truth is you’ll never know for sure until you try. But there are four keys that will dramatically improve your chances of building a strategic learning product with strong revenue potential. Know your market. Understand how learning happens. …
