If you are a leader or an aspiring leader in the business of lifelong learning, you are in the right place. The Leading Learning podcast is a weekly resource featuring tips, insights, and perspectives to help you maximize the reach, revenue, and impact of your continuing education and professional development business.
Jeff Cobb and Celisa Steele kick of the series with an episode focused on the key themes and threads that will weave throughout the podcast and the Leading Learning Community in general. In upcoming episodes, we’ll be interviewing a range of CEOs – like Cheryl Ronk from the Michigan Society of Association Executives and Rick Grimm from NIGP – and we’ll also be talking with experts and thought leaders like Seth Kahan and Wes Trochlil.
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Read the Show Notes
[00:25] – Discussion of reasons for launching the Leading Learning podcast, including the pace, level, and scope of change in the market for lifelong learning and the need for new resources.
02:37 – What to expect from the podcast. Perspectives on the lifelong learning market from Tagoras, but even more importantly, from leaders and practitioners in the market. For example, upcoming interviews include Wes Trochlil, president of Effective Data Management, on how to use data effectively to make decisions and Seth Kahan, founder of Association Transformation, on getting innovation and change right. Both Seth and Wes will be part of the Leading Learning Symposium faculty.
[05:13] – There will also be a series of CEO and other C-level interviews. Interviews so far include, Rick Grimm, the CEO of NIGP, and Cheryl Ronk, the CEO of the Michigan Society of Association Executives.
[06:02] – Emphasis on practical tips and advice. Aim of making sure listeners walk away with at least one good, actionable idea.
06:43 – The launch of the podcast was inspired by the Leading Learning Symposium, but it will continue on indefinitely. The major themes and threads the inform the symposium will also inform the podcast.
07:20 – Introduction of major themes and threads. The themes are reach, revenue, and impact. Discussion of each, but particularly reach and impact.
12:30 – Discussion of the four threads, the keys to achieving reach, revenue, and impact: strategy, learning, marketing, and technology. These weave together to create success. Discussion starts with strategy.
[13:50] – The overall context, or frame, for the threads is leadership.
14:30 – Mention of Tagoras research that asks organizations about whether they have a formal, documents strategy: Association Learning + Technology (free).
[17:15] – Discussion of the learning thread
20:48 – Discussion of the marketing thread. Reference to a recent Stream of Conference video on marketing.
22:45 – Reference to the Value Ramp as a tool for understanding and articulating value, setting product strategy
[23:40] – Discussion of the technology thread
[26:05] – Discussion of the overall context, or frame, of leadership. This is, after all, the Leading Learning podcast.
[26:50] – Speaking of which: be sure to find out more about the Leading Learning Symposium, where we are trying to take into account everything discussed in this episode.
[27:40] – Join us for the next episode, which will feature an interview with MSAE CEO Cheryl Ronk.
28:55 – By sure to subscribe to the podcast by RSS or via iTunes. We’d also be truly grateful if you would drop by iTunes to give us a quick rating and review. Just go to http://leadinglearning.com/itunes.
29:27 – Finally, please tell others about the podcast. You can easily send out a tweet simply by going to http://www.leadinglearning.com/share and/or use another social network of your choice.
[29:46] – Sign off