There are three goals at the heart of almost all learning businesses: reach, revenue, and impact. Reaching the right audience, generating revenue, and of course, making an impact. And getting each of these areas to work together is key to delivering value and achieving success. In this episode of the Leading Learning podcast, Celisa and Jeff examine the flexible framework of … [Read more...]
The Leading Learning Podcast is the podcast series for leaders and aspiring leaders in the business of continuing education, professional development, and lifelong learning.
Getting Curious About Curiosity with Francesca Gino
To be curious is to be human. It’s what drives us to further explore the unknown and discover what we don’t know, which means it plays a vital role in learning and engagement. Because of that, you’d expect curiosity to be something that’s encouraged by leaders and organizations. But all too often, that’s not the case. Dr. Francesca Gino, is a behavioral scientist and an … [Read more...]
Cultivating Communities with Rachel Happe of Community Roundtable
Whether or not most of us are even aware of it, communities exist in practically all aspects of our lives and they can have a profound impact on learning. And, as this week’s guest, co-founder of the Community Roundtable, Rachel Happe puts it, “Communities are just-in-time learning mechanisms—they're containers of trust that scale beyond individual relationships.” That’s why … [Read more...]
How to Price Educational Products – 10 Tips from 20 Years of Experience
When it comes to the market for lifelong learning, pricing is a key component of success. But what is the "right" or "best" price for a particular product or offering? There is no black and white answer and because of that, pricing is an area many learning businesses struggle with. In this episode of the Leading Learning podcast, Celisa and Jeff share their top tips, based … [Read more...]
Putting Foresight – and Artificial Intelligence – First with Jeff De Cagna – Part II
In Part II of our very first two-part interview, we continue the conversation with Jeff De Cagna, respected contrarian thinker on the future of associating and associations, about a topic all leaders in the business of lifelong learning need to be thinking about: artificial intelligence. In Part I, Celisa and Jeff talked about an AI first world and some common … [Read more...]
Putting Foresight – and Artificial Intelligence – First with Jeff De Cagna – Part I
With artificial intelligence (AI) being one of the top technologies already positioned to transform and disrupt just about every aspect of our lives, including the future of work and learning, it’s a topic that we could all use some foresight on. And return guest, Jeff De Cagna, executive advisor for Foresight First LLC, is a future-focused, contrarian thinker who has recently … [Read more...]
5 Big Takeaways from Traffic and Conversion 2019
Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales. If you aren’t familiar with the Traffic and Conversion Summit, it happens to be the largest marketing event … [Read more...]
Leading Transformational Change with Greg Satell
Small groups, loosely connected, but united by a common purpose. This is the simple formula behind Greg Satell’s research that is essential to follow for anyone looking to make an impact and change the world. Greg is one of the world’s leading experts on innovation and transformational change and his new book, Cascades: How to Create a Movement That Drives Transformational … [Read more...]
Network Leadership with Jane Wei-Skillern
As learning businesses, it’s safe to say that most are striving to move the needle in the field, profession, or industry they serve through large-scale impact. However, it’s reasonable to assume that a single organization won’t be as effective in achieving that as multiple organizations in partnership. Applying the network leadership model offers a way to structure … [Read more...]
The Impact of Artificial Intelligence
Artificial intelligence. It’s one of the biggest issues impacting the world and it’s going to have major implications for learning businesses. The key is making sure you’re tuned in to the topic and prepared for the accompanying changes on the horizon for learners in your particular field or industry. In this episode of the Leading Learning podcast, Celisa and Jeff discuss … [Read more...]
Personal Knowledge Mastery with Harold Jarche
As an internationally renowned blogger, Harold Jarche is focused on providing actionable insights for organizations related to learning, work, and innovation. He’s best known for his approach to Personal Knowledge Mastery (PKM), which helps professionals become knowledge catalysts through a continuous process of seeking, sensing-making, and sharing. Because it’s designed to … [Read more...]