Wes is a real thought leader in how organizations can use data more effectively to make critical decisions and drive greater success. We’re proud to say that he is also a member of the Leading Learning Symposium faculty.
Listen to the Show
Read the Show Notes
00:19 – Preview of what will be covered in this podcast with Wes Trochlil, president of Effective Data Management and member of the faculty at the Leading Learning Symposium.
01:42 – Introduction to Wes Trochlil including a little about his background and the services he offers.
03:04 – Why is data important to organizations? Wes explains why data is so important and how everything we do in associations has some foundation in data.
03:46 – What are some of the smart and savvy organizations doing with data? Wes discusses how associations on the cutting edge have processes in place to manage data, analyze it, and then use it to improve marketing, communication, and service. He provides a specific example of a company that does this.
05:33 – What would you recommend to an organization that wants to begin the process of data collection to get information about their membership or the market in general? Wes shares the importance of taking an inventory of how data enters through the organization to identify data channels.
06:38 – A discussion about the fact that data doesn’t have to be large to be important and that it can come from sources that don’t utilize technology.
07:57 – What is the implication of data to the learning function of associations/organizations? Wes explains how most associations use data to improve their marketing effectiveness and/or to develop new programs. He shares an example of this.
10:07 – Discussion about the need to look at the effectiveness of learning and how to make sure what is learned is actually applied. Wes shares what some organizations have done to address this.
12:07 – Is there anything happening in learning/education that you are noticing as a change, positive or negative? Wes explains how most of his clients, despite the size of the association/organization, are looking at different ways of educating their members and why.
13:43 – Celisa and Wes further discuss the importance of education beyond face-to-face contact and how because of technology, organizations of any size can now deliver content at a rapid pace.
15:10 – How do you approach your own personal lifelong learning? Wes reveals that he is an information junkie and how reading and collaboration with people in and outside of the industry play a role in his learning.
16:37 – As a Leading Learning Symposium faculty member, tell folks a little about your teaching/facilitation style. Wes talks about the importance of interaction and the fact that he is a context learner and how he applies that to his own teaching.
18:49 – Wrap Up
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20:58 – Sign Off