Leading Learning
The Community for Learning Leaders
In today’s world, the relevance of organizations that serve the third sector of education really can’t be overstated. At the same time, relevance can be squandered if the products and services learning businesses provide are not creating any demonstrable impact. Given the wide range of choices now available to learners – many of them free …
When making decisions about the strategic direction of your education business, do you focus primarily on how you can improve your core products and services, increase their market penetration, and take them into new markets or market segments? Or, do you focus more on identifying new needs in your established market and continually developing offerings …
I find it is very common for learning business leaders to want visibility into the “best practices” of other organizations. It’s an understandable desire: why reinvent the wheel, or worse yet, make unnecessary mistakes when you can learn from what other organizations have already done? An understanding of best practices can save a lot of …
There are three broad levels at which educational products and experiences deliver value: inform, perform, and transform.* An appreciation of them is essential not only for pricing, but for formulating a successful education business strategy. Inform Educational products at this level primarily communicate information. They speak to the lower levels of Bloom’s Taxonomy: knowledge and …
Wondering how to choose a learning management system (LMS) for your learning business and actually get it right? We have done a lot of technology selection work over the years and have delivered many Webinars and workshops related to our 7-step selection methodology (which, while often aimed at learning management system (LMS) selection, really applies …
Chances are the catalog your customers and members are using is not your catalog. Or, at best, it is only partially your catalog. Really, The Catalog is the first page or two of the search results in Google. If you aren’t showing up there, then there is a decent chance your prospective customers never see …
I see this as a “beautiful question” that can spark some very productive discussion when asked of the right stakeholders in your learning business. It’s a question that can fundamentally impact both your education business strategy and your ongoing operations. If you treat learning like an event, then you probably place a great deal of …
The learning experiences we offer are the essence of our learning businesses, and to design, develop, and deliver meaningful, effective learning experiences, we need to understand the adult learning principles embodied in andragogy. In this guide we’ll define what andragogy is, look at the six guiding principles of andragogy, and explore how learning businesses can …
As part of my ongoing writing, speaking, and consulting, I spend a lot of time thinking about lifelong learning, the market for lifelong learning, and the business of lifelong learning. Clearly, we are at a point where there is tremendous opportunity. The need and demand have never been larger. At the same time, there is …
A colleague on a board I serve on commented that he’s not sure how to keep millennials in their job for 18 months, much less get them involved in an association. It’s a concern I’ve heard echoed by numerous association executives and board members, but I think it is one that is largely misplaced. Certainly, …
Knowing how to price online learning effectively is more important in the current competitive landscape for adult lifelong learning than ever before. This article covers the four major elements that must be addressed as part of pricing online learning or – for that matter – just about anything else. The article draws on a framework …
It’s an essential question to ask both about how you perceive your own participation in professional development activities as well as about how your prospective customers perceive participation in your organization’s offerings. When we view something as an expense, our expectations are relatively low. An expense is simply a transaction in which we give something …
