Leading Learning
The Community for Learning Leaders
If we had to pick just one thing as the key to the success of a learning business, we would argue for the learning experiences offered because those learning experiences are at the core of what learning businesses do. In order to offer effective learning experiences, we need a solid understanding of adult learning theory. …
The Leading Learning Podcast is just one part of what we do at Leading Learning. In this episode, we reintroduce Leading Learning and the range of resources, education, and insights Learning Learning provides to learning business professionals. To tune in, listen below. To make sure you catch all future episodes, be sure to subscribe via …
It’s a fear that’s probably familiar—what if you build it, and they don’t use it? The ugly truth is you’ll never know for sure until you try. But there are four keys that will dramatically improve your chances of building a strategic learning product with strong revenue potential. Know your market. Understand how learning happens. …
I’ve written before here about the inform-perform distinction as a way to differentiate Webinars for which you don’t charge from those for which you do. Here’s another, much simpler approach to Webinar strategy: if you want to charge for it, don’t call it a Webinar.
There are three broad levels at which educational products and experiences deliver value: inform, perform, and transform.* An appreciation of them is essential not only for pricing, but for formulating a successful education business strategy. Inform Educational products at this level primarily communicate information. They speak to the lower levels of Bloom’s Taxonomy: knowledge and …
Hilary Marsh, president and chief strategist at Content Company, is a seasoned content and digital strategy expert. Her work focuses on helping content-rich organizations better plan, create, and leverage their content through improved and effective content strategy. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Hilary about the importance of …
Recently I had the pleasure of attending a talk by Leading Learning faculty member Seth Kahan entitled “Surviving and Thriving in the Age of Business Disruption,” and while there was a lot to think about in what Seth said, I found his three stages of the evolution of associations particularly interesting—particularly because it made me think …
Jay Donohue, president and CEO of the International Association of Administrative Professionals (IAAP), has only been with the organization a short time but he has made some major changes to improve the consistency and quality of their educational programming. In this episode of the Leading Learning podcast, Jeff talks with Jay about his vision for …
We live in a world where multitasking has become part of our culture. Whether we are commuting to work, doing the dishes, or working out, many of us would like to use that time to also be doing something else—and according to this year’s edition of The Infinite Dial, it appears that a large part …
Many organizations aren’t having the success they would like with online education. The Metal Treating Institute (MTI), isn’t one of them and it is largely because of the dynamic, forward-thinking leadership of CEO, Tom Morrison. In this episode of the Leading Learning Podcast – part of our ongoing “C-series” – Jeff talks with Tom about the …
As we begin a new year, it is the perfect time for strategizing to grow and improve your education business – and we have a variety of free tools and resources we’ve developed over the years to help you with this sometimes daunting process. In this episode of the Leading Learning podcast, Celisa and Jeff highlight a …
When it comes to increasing learner engagement, gamification is a tool that, at it’s core, has been around for a very long time. But why all the buzz about it now? And what are the elements of games that impact engagement and learning? Karl Kapp, professor of instructional technology at Bloomsburg University, is a leading …
