Leading Learning
The Community for Learning Leaders
Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex. Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations successfully navigate pricing complexities. As a certified association executive (CAE) and a certified pricing professional (CPP), he speaks, trains, and consults …
The following post, written by Celisa, was the main article in the August issue of our monthly Association Learning/Technology Digest. Each digest also includes a wealth of links to news and resources. We put a new issue out today. It’s free, and if you aren’t already subscribed, you can get the latest issue sent to …
This Webinar pricing data comes from the most recent round of our Webinar survey that was conducted in July 2021. There were 180 qualified responses to the survey. Participation in the survey was diverse. Respondents represented a wide range of professions and industries as well as a range of organization types – from trade and …
This episode of the Leading Learning podcast features a Content Pod™ on effective pricing practices delivered by Tagoras managing director Jeff Cobb at the 2015 Leading Learning Symposium. We’re grateful to YM Learning (formerly Digital Ignite) for being the executive sponsor for the symposium. To tune in, just click below. To make sure you catch all …
It’s easy to feel a lack of control around pricing educational products. Competitor prices, demands from customers, and the presence of free products in the market are among the many factors that can make you feel you need to lower price. At the same time, pricing is the most powerful lever available for managing net …
We’ve started informally flipping some of the content for our popular Webinar on pricing education products. That is, we make some of the foundational information available ahead of time to help make sure everyone is on the same page when they get to the Webinar. So, here is a brief (@ 15 minutes) video I did …
Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers. We’ll also explore how your education products can be placed on …
Our Leading Learning Webinar in February focused on marketing and selling education from the value perspective, and we referenced our Value Ramp. The Value Ramp is a tool that shows the link between value and price—the more valuable a product is in the eyes of the buyer, the more you can charge for it. In …
Learning management system pricing in the association market has evolved quite a bit over the years and, for the most part, has gotten somewhat lower. Based on data gathered from 20 different association LMS vendors, here are average costs in year Year 1 (which usually includes some level of implementation fees) and over a 3-year …
Trying to figure out how to effectively price educational offerings is something many learning businesses struggle with, even under normal circumstances. But now that we are in the midst of the coronavirus pandemic—putting us in far from normal circumstances—it makes decisions related to pricing even that much more complex. From how to price conferences or …
Whether you’re trying to tackle a single project or achieve broad organizational goals, you’ll accomplish a lot more using collaboration software and online collaboration tools that empower everyone involved to shares ideas, document required activities, and track progress. As an inherent bonus, you’ll greatly boost the amount of learning that happens for yourself and your …
When it comes to the market for lifelong learning, pricing is a key component of success. But what is the “right” or “best” price for a particular product or offering? There is no black and white answer and because of that, pricing is an area many learning businesses struggle with. In this episode of the …
