Leading Learning
The Community for Learning Leaders
In my previous post in this series I discussed differentiation as a key factor in pricing educational products. The basic idea was that it is difficult to set and get the prices you want if your product is not perceived as substantially different from the other options available to your customers. In this post, I’ll …
This page features resources that complement The Virtual Conferences Report, a free publication that provides data, in-depth analysis, and case studies for the rapidly evolving trend of virtual conferences. With data to benchmark how effective your virtual conferences are compared to other organizations in practically every aspect of hosting one—from strategy, pricing, technology, and more—this …
Year end is a natural time to pause for reflection. And that’s just what we did in a recent Leading Learning Webinar. In this article, we recap some key points from that session. You can also watch the recording of that Webinar below. Our wish is that the points below provide fodder for your own …
by Jack Coursen of the American Speech-Language-Hearing Association (ASHA) Subscriptions are everywhere. While the cumulative costs of them makes me second-guess whether the trend in entertainment is a clear winner for consumers, there is one type of subscription I have no reservations about: learning subscriptions. Learning and subscription work so well together that, after offering …
It’s hard to believe, but here we are at episode 300 of the Leading Learning Podcast. When we sat down to record episode 1 back in 2015, we had no idea we’d make it this far. We are truly grateful for the thousands of learning business professionals who tune in each month and make the …
What do you get when you cross a lack of strategy with an absence of process and a failure to use data for decision-making? It’s no joke that what you get is a maturity gap—and the findings reported in Association Learning + Technology 2017 make it clear that just such a maturity gap exists for …
Spring has arrived and the links are blooming. We’ve got a nice bouquet of them in this edition of Leading Links, but first we’ll mention that this Thursday, April 29, we’ll be hosting The Promise of the Learning Experience Platform: What an LXP Is, Why You May Need One, and How to Choose. Register for Your …
Business models are a key part of the strategy of any business. But, in our experience, learning businesses often take a set-it-and-forget-it approach to business models. In this episode of the Leading Learning Podcast, we make the argument for why you should regularly revisit your business model. We also discuss the four key facets that …
We’re always looking for cool learning technology tools that will add some excitement to your learning business and maybe even help stand you out a bit from your competition. Here’s a run down of 15. There are free versions of many of them, and most of them are low cost – particularly relative to the …
Are you looking for ways to separate your business from the pack and stop competing on price? Would you welcome innovations that help you raise the value you deliver while also lowering your cost structure? Strategy is one of the five domains of the Learning Business Maturity Model, and in this article we’ll explore some …
There are three goals at the heart of almost all learning businesses: reach, revenue, and impact. Reaching the right audience, generating revenue, and of course, making an impact. And getting each of these areas to work together is key to delivering value and achieving success. In this episode of the Leading Learning podcast, Celisa and …
Artificial intelligence. It’s one of the biggest issues impacting the world and it’s going to have major implications for learning businesses. The key is making sure you’re tuned in to the topic and prepared for the accompanying changes on the horizon for learners in your particular field or industry. In this episode of the Leading …
